Know Exactly What to Say in Your Marketing
BLACK FRIDAY ONLY | SAVE $200
Your ideal clients are already telling the world what they want, what frustrates them, and what makes them choose one business over another.
Get a custom Eavesdrop Report that turns their real words into clear direction for your content, offers, and sales copy.
For established service-based business owners who are tired of guessing what to say.
Regularly $297.
Black Friday Price: $97.
Black Friday pricing ends November 30, 2026, at 11:59 p.m. Pacific.
BLACK FRIDAY DEAL ends at Midnight on Cyber Monday
You Know Who You Serve.
Do You Know What They're Saying?
You show up. You post. You send the email.
Then you wait. Two likes. Maybe a reply. The people you hoped would book? Quiet.
Quiet marketing doesn’t mean you’re bad at what you do.
There may be a gap between how you describe your work and what buyers need to hear.
You know who you serve. But do you know:
What’s frustrating them right now?
What makes them hesitate to buy?
What have they tried that didn’t work?
What would help them trust you enough to take the next step?
Use their answers in your next message.
Choose a headline, answer a buying question, or write a post around what matters to them.
Meet The Eavesdrop Report
I eavesdrop on public conversations in forums, reviews, and online communities to find what people in your market are saying in their own words.
Then I turn that research into a clear, plain-English report for your business.
I use AI tools to help gather and organize the material. I review the sources, look for patterns, and explain what those findings could mean for your marketing.
Research You Can Put to Work
You get 12 research modules plus a bonus section of top questions. Each module includes real quotes with source links, a plain-English summary, and practical next steps.
Open your report. Know where to start.
01 · Start Here
Your first three moves, so you can choose one and get going.
02 · Words to Use
Buyer phrases, what they reveal, and where to use them in your marketing.
03 · Who’s Not a Fit
A clearer focus on the people your offer is right for.
Take a Peek Inside My Own Report
Buyer Words and What to Do With Them
When effort feels wasted
“I am feeling really deflated”
The signal: discouragement after putting in effort without seeing results.
Where to use it: an email story opener that recognizes that frustration before offering a practical next step.
Endlessretro, Shopify Community, January 2022
Endlessretro, Shopify Community, January 2022
When you reach the wrong people
“these weren’t my buyers”
The signal: realizing that the people you reached were not the right buyers.
Where to use it: a before-and-after section showing how clearer audience research changes your message.
cadenboatright, Indie Hackers
cadenboatright, Indie Hackers
Turn insight into action
My own report’s first recommended move: rewrite the opening of a sales page or email using the words business owners actually use.
Your report translates research into a place to start.
These examples come from AskDotty’s own report.
They show the research and recommendations you receive.
They are not client testimonials.
Turn Buyer Insights Into Better Marketing
Find words that connect
Use your buyers’ own language in posts, emails, and website copy.
Answer what holds them back
Address the questions and concerns buyers have before choosing you.
Know where to show up
Discover the communities, podcasts, and trusted voices that show up in the research.
Learn from past frustrations
See what buyers have already tried and why it disappointed them, so you can address those concerns.
What Happened When Jason Put the Research to Work
Dotty built a 12-module audience research report from the info I sent her. It showed me my audience’s pain points, what they had already tried, why they hesitate to pay a coach, and the words they use. The research uncovered four content gaps and led directly to an article I’m editing now. After working with Dotty, I learned better ways to write with AI that take less time and effort. She built me an amazing tool that helps me conduct research and ask questions I didn’t know I needed to ask. I use the research in my writing skill, and it keeps me aimed at the right audience. I recommend her.
Jason Hottel, Eavesdrop Report client
Edited for length.
Get Your Report for $97
12 research modules plus a bonus section of top questions
Research focused on your whole business or one product, program, or service
Real quotes from public conversations, with source links
Plain-English summaries and practical next steps
A Start Here page with your first three moves
A Words to Use page with buyer phrases, what they signal, and where to use them
A Who's Not a Fit page to help focus your marketing
Regularly $297. Black Friday price: $97.
I handle the research and interpretation. You get a report you can put to work in your marketing.
Available Monday, November 23, through Monday, November 30, 2026, at 11:59 p.m. Pacific. After the sale, the price returns to $297.
Your completed report will be delivered to your inbox within 14 days of receiving your completed intake form.
Clear expectations: The report is the product, designed for independent use. Consulting is available separately at my standard rate, quoted on request. All sales are final. Please review what is included and the delivery details before purchasing.
The Marketer Behind Your Report
I'm Dotty Scott, founder of AskDotty and Premium Websites, Inc. I'm in my 20th year of helping small business owners get found online.
My work spans websites, SEO, digital marketing, and AI search.
Why Pay for This
When You Have AI?
Research and Interpretation for Your Business
Fair question. You can use AI to brainstorm a buyer profile. With the right tools and instructions, you can also use it to research the web.
But someone still has to find relevant conversations, check the sources, separate useful patterns from unrelated comments, and decide what deserves a place in your marketing.
That is the work you are paying me to do. Your report is built from sourced public conversations, with my review and interpretation. You can see the words behind the recommendations and where they came from.
How It Works
Order your Eavesdrop Report.
After checkout, receive a short intake form about your business and choose your report focus.
Your 14-day delivery window starts when I receive your completed form.
Your report is delivered to your inbox. Start with the first three moves.
Questions Before You Buy
I already know who my buyers are. Will this help?
If you know who you serve but still find yourself guessing what to say, this report is designed to help fill that gap. It explores how people talk about their needs, what they question, and how they compare their options. Knowing their job title does not tell you all of that.
Is this just an AI-generated profile?
No. I use AI tools to help with the research, but the report is grounded in public conversations, with quotes and sources. I review and interpret the findings for your business. Eavesdropping here means reading public posts and reviews anyone can access. Private conversations and private groups are not part of this report.
What happens after I buy?
You will receive a short intake form about your business, who you serve, and what you want researched. Once I receive your completed form, your 14-day delivery window begins. Your completed report is delivered to your inbox.
Can I focus on one product or service?
Yes. Choose your whole business or one specific product, program, or service on your intake form. If you have a launch or promotion coming up, that offer can be the focus.
Will this guarantee more clients?
No report can guarantee sales. This gives you evidence and recommendations to improve your marketing decisions. You still need to apply the findings and see how your buyers respond. Public conversations provide useful clues, but they do not represent every potential buyer.
Is support included, and can I get a refund?
The report is the product. It includes a Start Here page and practical next steps so you can begin using it independently. Consulting is available separately at my standard rate, quoted on request. All sales are final. Please read what is included and the delivery details before purchasing.
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